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“5 Tools for Digital Detox” seeks for reflection on the only addiction that has been socially accepted, the digital. In response, five objects and phases have been designed to boost and promote digital detox. Each phase creates a new scenario that rethinks our relationship with technology. The goal is to create a series of objects that invite us to reflect, reconsider and build, through critical design, a digitally responsible society.

Type of Project: Final Degree Project
Photography: Kiwi Bravo
Disciplines: Research, identity, editorial, product, art direction
Photos: 31

☞ Nominated to ELISAVA ei! awards, Best Final Degree Project, 2019
☞ Featured on ADG-FAD, 2019
✺ SINCE 3080
It is a speculative design project located in a future scenario, where the fast food is substituted for the new aproach and concept of smart food. This new way of eating, tries to get adapted to the future social situations. The brand offers a molecular food designed by the most prestigious food engineers.

Type of Project: Academic
Collaborations: Lluís Beso
Disciplines: Branding, Visual identity, Art direction, Editorial
Photos: 15

Bronze ADG Laus Estudiant award, 2019
✺ 57E64N05 
Steganos is a speculative design project where culture is prohibited by the Central Statement to obtain control of this civilization. Stegano’s main goal is to distribute the culture and knowledge through hidden media. This society are the owners of the last book on earth, where there is all the existing cultural content in the world. To undersand it, it is necesary to obtain passwords and links that would allow you to decipher it. A new alphabet, apparently illegible, was designed for the book.

ELISAVA, December 2018
Type of Project: Academic
Collaborations: Sergio Entrena
Disciplines: Visual identity, Art direction, Editorial
Photos: 16
✺ Dédalo magazine 
The only architecture that has remained of ancient civilitzation is the funeray. Has it been eternal? Can we consider funerary architecture everlasting? In order to answer these questions Dédalo explores the dualism between the eternity of funerary architecture and the fugacity of life.

Type of Project: Academic
Disciplines: Editorial, Art direction
Photos: 6
✺ Internship report
Statement in which it is explained everything about my internship at Penguin Random House.

Type of Project: Academic
Disciplines: Editorial
Photos: 6
✺ Knosós
Artistic reinterpretation of the novel “Portrait of a young artist” by James Joyce. The new book reflects the protagonist’s vital itinerary in a labyrinthine way.

Type of Project: Academic
Disciplines: Editorial, Art direction
Photos: 6
✺ Gezna 
We create a whole project about Gezna society, dresses, language, look, symbolism, movements, flag, way of speaking and beliefs. A personalized typeface was designed in his honor. Gezna typeface maintains the tribal essence that characterizes the civilization while there are still futuristic references.

Type of Project: Academic
Collaborations: Sergio E. Luís B. Oriol C.
Disciplines: Visual identity, Editorial, Art direction, Typography
Photos: 7
✺ Digital detox guide
Access to the network has not been the pursuit of greater illumination, broader horizons, knowledge of conceptions and lifestyles that had not been known so far. This pocket guide seeks to provoce debate, raise awareness and offer a digital detox solution. It collects spaces in Barcelona that promote digital detox in order to look for resolutive tools that can present a contemporary society. The guide has the same dimensions as a smartphone.

Type of Project: Academic
Disciplines: Editorial
Photos: 5
✺ Blanc festival 2020
Coming soon 💃

Type of Project: Academic
Disciplines: Visual identity, Art direction
Photos: 1
✺ Films and Pelis
Visual identity and graphic pieces designed for the Barcelona Erotic Film Festival.

Type of Project: Academic
Disciplines: Visual identity, Editorial
Photos: 10
✺ Steganos typeface and specimen 

Type of Project: Personal
Disciplines: Typography, Editorial
Photos: 1
✺ Colección amante 
Book covers designed for Colección amante.

Type of Project: Academic
Disciplines:  Editorial
Photos: 1
✺ Random disjointed compilation of works

2018 - 2019
Photos: 11
💥 About me ↓↓

I am a graphic designer graduated from ELISAVA Design and Engineering School of Barcelona. I am focused in visual identities, editorial design and creative direction. I am currently working at Penguin Random House.

PENGUIN RANDOM HOUSE, Graphic Designer, Barcelona, may 2019 - (current)
✺ PENGUIN RANDOM HOUSE, Junior Designer, Barcelona, september 2018 - may 2019
✺ KIWI BRAVO & AIGÜES DE BARCELONA, Graphic Designer, Barcelona, may - july 2018
✺ MIBA ARCHITECTS, Internship, Graphic Designer, Barcelona, april - june 2017

✺ ELISAVA School of Design and Engineering, Bachelor Degree in Graphic Design, Barcelona, 2015 - 2019
✺ ETSAV, School of Architecture, 2n year student, Sant Cugat, 2013 - 2015

ELISAVA ei! Awards, Best Final Degree Project nominated, 2019
ADG Laus Estudiant, Bronze award for SINCE 3080, 2019 

Blanc Festival, Talk about “5 Tools for Digital Detox” at Campus Blanc, Barcelona, 2019
ADGxBrut, Talk at Espai Brut by ADG-FAD, Blanc Festival, Barcelona 2019

ELISAVA ei! Awards Exhibition, ELISAVA, Barcelona, 2019

ADG-FAD, 2019
ELISAVA, 2019.

Workshops and courses:
Tallers de la Festa with @xpatrickthomas, Festa del Grafisme - september 2019
✺ Workshop Architecture photography with Iñigo Bujedo-Aguirre, december 2018
✺ Workshop Improvising a bar with Marc Morro, december 2017
✺ Master Class with Paula Sher, Blanc Festival, october 2017
✺ Master Class with Vasava, Blanc Festival, october 2017
✺ Serigraphy course at EINA, june 2017

Academic recognitions:
✺ The projects Since 3080, Steganos, Dédalo Magazine, Gezna, Monkey Tandem Club, Blanc Festival 2020, Films & Pelis and Colección amante has been exhibited at ELISAVA as one of the best projects of its respective subject.

✺ T: (+ 34) 699 961 911
✺ Mail: ferran.bretcha@gmail.com
✺ Instagram: @ferranbretcha
✺ Vimeo: Ferran Bretcha
✺ Behance: Ferran Bretcha
✺ Don’t hesitate to contact me if you need further information
✺ Full portfolio PDF upon reques
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