✺ “5 TOOLS FOR DIGITAL DETOX”
“5 Tools for Digital Detox” seeks for reflection on the only addiction that has been socially accepted, the digital. In response, five objects and phases have been designed to boost and promote digital detox. Each phase creates a new scenario that rethinks our relationship with technology. The goal is to create a series of objects that invite us to reflect, reconsider and build, through critical design, a digitally responsible society.
ELISAVA, 2019
Type of Project: Final Degree Project
Photography: Kiwi Bravo
Disciplines: Research, identity, editorial, product, art direction
Photos: 31
☞ Silver ADG Laus Award, 2020
☞ Bronze ADG Laus Award, 2020
☞ Featured on Blanc Festival, 2020
☞ Nominated to ELISAVA ei! awards, Best Final Degree Project, 2019
☞ Featured on ADG-FAD, 2019
“5 Tools for Digital Detox” seeks for reflection on the only addiction that has been socially accepted, the digital. In response, five objects and phases have been designed to boost and promote digital detox. Each phase creates a new scenario that rethinks our relationship with technology. The goal is to create a series of objects that invite us to reflect, reconsider and build, through critical design, a digitally responsible society.
ELISAVA, 2019
Type of Project: Final Degree Project
Photography: Kiwi Bravo
Disciplines: Research, identity, editorial, product, art direction
Photos: 31
☞ Silver ADG Laus Award, 2020
☞ Bronze ADG Laus Award, 2020
☞ Featured on Blanc Festival, 2020
☞ Nominated to ELISAVA ei! awards, Best Final Degree Project, 2019
☞ Featured on ADG-FAD, 2019
✺ SINCE 3080
It is a speculative design project located in a future scenario, where the fast food is substituted for the new aproach and concept of smart food. This new way of eating, tries to get adapted to the future social situations. The brand offers a molecular food designed by the most prestigious food engineers.
ELISAVA, 2018
Type of Project: Academic
Collaborations: Lluís Beso
Disciplines: Branding, Visual identity, Art direction, Editorial
Photos: 15
☞ Bronze ADG Laus Award, 2019
It is a speculative design project located in a future scenario, where the fast food is substituted for the new aproach and concept of smart food. This new way of eating, tries to get adapted to the future social situations. The brand offers a molecular food designed by the most prestigious food engineers.
ELISAVA, 2018
Type of Project: Academic
Collaborations: Lluís Beso
Disciplines: Branding, Visual identity, Art direction, Editorial
Photos: 15
☞ Bronze ADG Laus Award, 2019
✺ 57E64N05
Steganos is a speculative design project where culture is prohibited by the Central Statement to obtain control of this civilization. Stegano’s main goal is to distribute the culture and knowledge through hidden media. This society are the owners of the last book on earth, where there is all the existing cultural content in the world. To undersand it, it is necesary to obtain passwords and links that would allow you to decipher it. A new alphabet, apparently illegible, was designed for the book. Visit: WWW.57364N05.NET
ELISAVA, December 2018
Type of Project: Academic
Collaborations: Sergio Entrena
Disciplines: Visual identity, Art direction, Editorial
Photos: 16
☞ Bronze ADG Laus Award, 2020
☞ Featured on 34minus1, 2019
Steganos is a speculative design project where culture is prohibited by the Central Statement to obtain control of this civilization. Stegano’s main goal is to distribute the culture and knowledge through hidden media. This society are the owners of the last book on earth, where there is all the existing cultural content in the world. To undersand it, it is necesary to obtain passwords and links that would allow you to decipher it. A new alphabet, apparently illegible, was designed for the book. Visit: WWW.57364N05.NET
ELISAVA, December 2018
Type of Project: Academic
Collaborations: Sergio Entrena
Disciplines: Visual identity, Art direction, Editorial
Photos: 16
☞ Bronze ADG Laus Award, 2020
☞ Featured on 34minus1, 2019
✺ Dédalo magazine
The only architecture that has remained of ancient civilitzation is the funeray. Has it been eternal? Can we consider funerary architecture everlasting? In order to answer these questions Dédalo explores the dualism between the eternity of funerary architecture and the fugacity of life.
ELISAVA, 2017
Type of Project: Academic
Disciplines: Editorial, Art direction
Photos: 6
The only architecture that has remained of ancient civilitzation is the funeray. Has it been eternal? Can we consider funerary architecture everlasting? In order to answer these questions Dédalo explores the dualism between the eternity of funerary architecture and the fugacity of life.
ELISAVA, 2017
Type of Project: Academic
Disciplines: Editorial, Art direction
Photos: 6
✺ Internship report
Statement in which it is explained everything about my internship at Penguin Random House.
ELISAVA, 2019
Type of Project: Academic
Disciplines: Editorial
Photos: 6
Statement in which it is explained everything about my internship at Penguin Random House.
ELISAVA, 2019
Type of Project: Academic
Disciplines: Editorial
Photos: 6
✺ Knosós
Artistic reinterpretation of the novel “Portrait of a young artist” by James Joyce. The new book reflects the protagonist’s vital itinerary in a labyrinthine way.
ELISAVA, 2017
Type of Project: Academic
Disciplines: Editorial, Art direction
Photos: 6
Artistic reinterpretation of the novel “Portrait of a young artist” by James Joyce. The new book reflects the protagonist’s vital itinerary in a labyrinthine way.
ELISAVA, 2017
Type of Project: Academic
Disciplines: Editorial, Art direction
Photos: 6
✺ A book about clouds 🌐
Coming soon
2019
Type of Project: Personal
Disciplines: Editorial
Photos: 1
Coming soon
2019
Type of Project: Personal
Disciplines: Editorial
Photos: 1
✺ Gezna
We create a whole project about Gezna society, dresses, language, look, symbolism, movements, flag, way of speaking and beliefs. A personalized typeface was designed in his honor. Gezna typeface maintains the tribal essence that characterizes the civilization while there are still futuristic references.
ELISAVA, 2016
Type of Project: Academic
Collaborations: Sergio E. Luís B. Oriol C.
Disciplines: Visual identity, Editorial, Art direction, Typography
Photos: 7
We create a whole project about Gezna society, dresses, language, look, symbolism, movements, flag, way of speaking and beliefs. A personalized typeface was designed in his honor. Gezna typeface maintains the tribal essence that characterizes the civilization while there are still futuristic references.
ELISAVA, 2016
Type of Project: Academic
Collaborations: Sergio E. Luís B. Oriol C.
Disciplines: Visual identity, Editorial, Art direction, Typography
Photos: 7
✺ Digital detox guide
Access to the network has not been the pursuit of greater illumination, broader horizons, knowledge of conceptions and lifestyles that had not been known so far. This pocket guide seeks to provoce debate, raise awareness and offer a digital detox solution. It collects spaces in Barcelona that promote digital detox in order to look for resolutive tools that can present a contemporary society. The guide has the same dimensions as a smartphone.
ELISAVA, 2018
Type of Project: Academic
Disciplines: Editorial
Photos: 5
Access to the network has not been the pursuit of greater illumination, broader horizons, knowledge of conceptions and lifestyles that had not been known so far. This pocket guide seeks to provoce debate, raise awareness and offer a digital detox solution. It collects spaces in Barcelona that promote digital detox in order to look for resolutive tools that can present a contemporary society. The guide has the same dimensions as a smartphone.
ELISAVA, 2018
Type of Project: Academic
Disciplines: Editorial
Photos: 5
✺ Blanc festival 2020
Coming soon 💃
ELISAVA, 2019
Type of Project: Academic
Disciplines: Visual identity, Art direction
Photos: 1
Coming soon 💃
ELISAVA, 2019
Type of Project: Academic
Disciplines: Visual identity, Art direction
Photos: 1
✺ Films and Pelis
Visual identity and graphic pieces designed for the Barcelona Erotic Film Festival.
ELISAVA, 2018
Type of Project: Academic
Disciplines: Visual identity, Editorial
Photos: 10
Visual identity and graphic pieces designed for the Barcelona Erotic Film Festival.
ELISAVA, 2018
Type of Project: Academic
Disciplines: Visual identity, Editorial
Photos: 10
✺ Steganos typeface and specimen
2018
Type of Project: Personal
Disciplines: Typography, Editorial
Photos: 1
2018
Type of Project: Personal
Disciplines: Typography, Editorial
Photos: 1
✺ Colección amante
Book covers designed for Colección amante.
ELISAVA, 2018
Type of Project: Academic
Disciplines: Editorial
Photos: 1
Book covers designed for Colección amante.
ELISAVA, 2018
Type of Project: Academic
Disciplines: Editorial
Photos: 1
✺ Random disjointed compilation of works
2018 - 2019
Photos: 11
2018 - 2019
Photos: 11
💥 About me ↓↓
Ferran received a Bachelor’s Degree in Graphic Design from ELISAVA, specialising in branding, identity and editorial design. While studing he was awarded with four ADG Laus, one Silver and three Bronze. It was during his final degree thesis that he acquired a strong interest in speculative and critical design, which lead to presenting his project at Museu del Disseny de Barcelona during Blanc Festival as well as at Espai Brut by ADG-FAD. After working on the creative direction studio Kiwi Bravo, the iconic publishing house Penguin Random House, the narrative business design studio Folch and the fashion brand Mango, Ferran is now Art Director at Fuego Camina Conmigo.
Experience:
✺ Fuego Camina Conmigo, Art Director & Designer, october 2022 - current
✺ Mango, Senior Digital Brand Designer, october 2021 - october 2022
✺ Folch, Graphic Designer, march 2020 - october 2021
✺ Penguin Random House, Graphic Designer, september 2018 - march 2020
✺ Kiwi Bravo (Innovation Lab), Graphic Designer, may - july 2018
Education:
✺ ELISAVA School of Design and Engineering, Bachelor Degree in Graphic Design, Barcelona, 2015 - 2019
✺ ETSAV, School of Architecture, 2n year student, Sant Cugat, 2013 - 2015
Awards:
✺ Gold ADG Laus Award: Fuego Camina Conmigo Website (Fuego Camina Conmigo), 2023
✺ Silver ADG Laus Award: Milestone (Fuego Camina Conmigo), 2023
✺ Bronze ADG Laus Award: Pictle.ai (Fuego Camina Conmigo), 2023
✺ Gold ADG Laus Award: Marset Outdoor (Folch), 2021
✺ Bronze ADC*E Award: Marset Outdoor (Folch), 2021
✺ Silver ADG Laus Award: “5 Tools for Digital Detox”, 2020
✺ Bronze ADG Laus Award: 57E64N05, 2020
✺ Bronze ADG Laus Award: The reading brain in a digital culture, 2020
✺ ELISAVA ei!: Best Final Degree Project nominated, 2019
✺ Bronze ADG Laus Award: SINCE 3080, 2019
Talks, Exhibitions & Jury:
✺ Idep, Final Degree Project Jury Member, Barcelona, 2023
✺ Blanc Festival, Talk about “5 Tools for Digital Detox” at Campus Blanc, Barcelona, 2019
✺ ADGxBrut, Talk at Espai Brut by ADG-FAD, Blanc Festival, Barcelona, 2019
✺ ELISAVA ei! Awards Exhibition, ELISAVA, Barcelona, 2019
Features:
✺ADG-FAD Members, Socio de la semana, 2020
✺Blanc Festival Jóvenes diseñadores, “5 Tools for Digital Detox”, 2020
✺ADG-FAD News, “5 Tools for Digital Detox”, 2019
✺34minus1, “57364N05”, 2019
✺ELISAVA News, “5 Tools for Digital Detox”, 2019
Workshops and Courses:
✺ Tallers de la Festa with @xpatrickthomas, Festa del Grafisme - september 2019
✺ Workshop Architecture photography with Iñigo Bujedo-Aguirre, december 2018
✺ Workshop Improvising a bar with Marc Morro, december 2017
✺ Screen printing course at EINA, june 2017
Contact ✨
✺ ferran.bretcha@gmail.com
✺ Instagram, LinkedIn, Behance, Vimeo
Ferran received a Bachelor’s Degree in Graphic Design from ELISAVA, specialising in branding, identity and editorial design. While studing he was awarded with four ADG Laus, one Silver and three Bronze. It was during his final degree thesis that he acquired a strong interest in speculative and critical design, which lead to presenting his project at Museu del Disseny de Barcelona during Blanc Festival as well as at Espai Brut by ADG-FAD. After working on the creative direction studio Kiwi Bravo, the iconic publishing house Penguin Random House, the narrative business design studio Folch and the fashion brand Mango, Ferran is now Art Director at Fuego Camina Conmigo.
Experience:
✺ Fuego Camina Conmigo, Art Director & Designer, october 2022 - current
✺ Mango, Senior Digital Brand Designer, october 2021 - october 2022
✺ Folch, Graphic Designer, march 2020 - october 2021
✺ Penguin Random House, Graphic Designer, september 2018 - march 2020
✺ Kiwi Bravo (Innovation Lab), Graphic Designer, may - july 2018
Education:
✺ ELISAVA School of Design and Engineering, Bachelor Degree in Graphic Design, Barcelona, 2015 - 2019
✺ ETSAV, School of Architecture, 2n year student, Sant Cugat, 2013 - 2015
Awards:
✺ Gold ADG Laus Award: Fuego Camina Conmigo Website (Fuego Camina Conmigo), 2023
✺ Silver ADG Laus Award: Milestone (Fuego Camina Conmigo), 2023
✺ Bronze ADG Laus Award: Pictle.ai (Fuego Camina Conmigo), 2023
✺ Gold ADG Laus Award: Marset Outdoor (Folch), 2021
✺ Bronze ADC*E Award: Marset Outdoor (Folch), 2021
✺ Silver ADG Laus Award: “5 Tools for Digital Detox”, 2020
✺ Bronze ADG Laus Award: 57E64N05, 2020
✺ Bronze ADG Laus Award: The reading brain in a digital culture, 2020
✺ ELISAVA ei!: Best Final Degree Project nominated, 2019
✺ Bronze ADG Laus Award: SINCE 3080, 2019
Talks, Exhibitions & Jury:
✺ Idep, Final Degree Project Jury Member, Barcelona, 2023
✺ Blanc Festival, Talk about “5 Tools for Digital Detox” at Campus Blanc, Barcelona, 2019
✺ ADGxBrut, Talk at Espai Brut by ADG-FAD, Blanc Festival, Barcelona, 2019
✺ ELISAVA ei! Awards Exhibition, ELISAVA, Barcelona, 2019
Features:
✺ADG-FAD Members, Socio de la semana, 2020
✺Blanc Festival Jóvenes diseñadores, “5 Tools for Digital Detox”, 2020
✺ADG-FAD News, “5 Tools for Digital Detox”, 2019
✺34minus1, “57364N05”, 2019
✺ELISAVA News, “5 Tools for Digital Detox”, 2019
Workshops and Courses:
✺ Tallers de la Festa with @xpatrickthomas, Festa del Grafisme - september 2019
✺ Workshop Architecture photography with Iñigo Bujedo-Aguirre, december 2018
✺ Workshop Improvising a bar with Marc Morro, december 2017
✺ Screen printing course at EINA, june 2017
Contact ✨
✺ ferran.bretcha@gmail.com
✺ Instagram, LinkedIn, Behance, Vimeo